What Baby Yoda and T-Mobile’s Magenta Mark Can Teach Us About When to Enforce IP Rights; IP Watchdog, December 19, 2019

Theodore Chiacchio, IP Watchdog; What Baby Yoda and T-Mobile’s Magenta Mark Can Teach Us About When to Enforce IP Rights

"Too Zealous, Don’t Be

In both of the above examples, zealous enforcement of the rights-holder’s intellectual property rights would likely be counterproductive in most instances (a case-by-case analysis should of course be made, however). Given the very high stakes involved, an analysis of all relevant considerations should be undertaken prior to deciding whether litigation to enforce the intellectual property rights makes sense. This should include an analysis of the legal considerations (e.g., likelihood of prevailing in litigation and the uncertainty involved with respect to outcome), the high cost of litigation, the potential public relations impact, the potential effect on consumer engagement and organic marketing, and business ethics considerations related to bringing questionable claims against small and mid-sized businesses who may be forced to capitulate due to a financial inability to litigate."

Baby Yoda GIFs Are Being Pulled For Copyright Concerns; ScreenRant, November 23, 2019

Josh Plainse, ScreenRant; Baby Yoda GIFs Are Being Pulled For Copyright Concerns

"Baby Yoda GIFs from the Disney+ show The Mandalorian are being pulled from the internet, apparently due to claims of copyright infringement. Last week, the Star Wars spin-off show The Mandalorian released its first episode along with the simultaneous launch of Disney's streaming service. The show's first episode, titled “Chapter One,” ended with a character reveal which has played a huge role in the creation of viral memes and GIFs throughout the entirety of the internet, all of them containing The Mandalorian character referred to as Baby Yoda for now."