Chicago Cubs Counter Trademark Filings During World Series; 10/24/16

Darren Heitner, Forbes; Chicago Cubs Counter Trademark Filings During World Series:

"The Chicago Cubs have made it to the World Series for the first time since 1945 and the franchise is doing everything in its power to completely commercially exploit the opportunity. In September, the Cubs sued known vendors who were selling unlicensed goods. Now, the Cubs are filing actions through the Trademark Trial and Appeal Board (TTAB) to prevent third parties from registering trademarks that may be likely to be confused with the marks popularized by the baseball team."