Right to use HHGregg’s name and other intellectual property fetches just $400,000; Indianapolis Business Journal, July 7, 2017

Scott Olson, Indianapolis Business Journal; Right to use HHGregg’s name and other intellectual property fetches just $400,000

"Failed retailer HHGregg Inc., which racked up more than $2 billion in annual revenue prior to landing in bankruptcy this March, has sold its name and other intellectual property rights for a mere $400,000.

Court records show that at an auction late last month, an entity called Valor LLC scooped up the rights to the Indianapolis-based company’s trademarks, domain names, customer files and other data.

Buyers of a defunct retailers' intellectual property sometimes do so with the intention of resurrecting the brand, either as an online-only business or with brick-and-mortar locations. It's not clear what Valor's intentions are. Company principal Michael Eisner did not respond to phone calls or an email.

HHGregg’s intellectual property became available after the electronics and appliance retailer failed to find a buyer and closed all 220 its stores this spring."