Yan Zhuang, The New York Times; Can You Trademark Peanut Butter and Jelly? Smucker’s Says Yes.
"J.M. Smucker, the maker of Uncrustables, is suing Trader Joe’s, accusing the grocery store chain of infringing on its trademarks by selling a copycat version of its popular snack...
You generally can’t trademark foods. Sandwich recipes, or certain combinations of sandwich ingredients, are also “quite plainly not a copyrightable work,” an appeals judge ruled in 2015 in a case involving a Puerto Rico man who had attempted to trademark his chicken sandwich.
But you can trademark the specific shape or configuration of a food product. In this case, Smucker’s says, it has trademarked “a round pie-like shape with distinct peripheral undulated crimping” — a design it says Trader Joe’s has copied.
Smucker’s also accused Trader Joe’s of infringing on its trademark image of “a round crustless sandwich with a bite taken out showing filling on the inside,” which the grocery store chain uses on its packaging.
“Smucker does not take issue with others in the marketplace selling prepackaged, frozen, thaw-and-eat crustless sandwiches. But it cannot allow others to use Smucker’s valuable intellectual property to make such sales,” the company said in its filing."
