Blake Brittain, Reuters ; Taco Bell wins 'Taco Tuesday' trademark dispute with rival chain
"Yum Brands' (YUM.N) Taco Bell prevailed on Tuesday in its self-described bid to "liberate" the phrase "Taco Tuesday," as competing fast-food chain Taco John's told the U.S. Patent and Trademark Office (USPTO) it would abandon its federal "Taco Tuesday" trademark.
Taco Bell had asked the USPTO in May to cancel the trademark, calling it a common phrase that Taco John's had monopolized unfairly in the restaurant industry."
