Via TechDirt.com: UK Copyright Expiration On Popeye May Be A Test For Mickey Mouse:
"And... the reality is that not very much different might happen.
That's because even though the copyright on the character has fallen into the public domain, the trademark remains -- and the current holder of the Popeye trademark in the UK, King Features (owned by Hearst), is expected to "protect its brand aggressively." That means people will still be quite limited in how they can use Popeye. If King Features is able to successfully use trademark law to keep Popeye under control, perhaps Disney won't go quite so crazy trying to extend the copyright on Mickey Mouse again... Either way, this little "experiment" will be worth watching."
http://techdirt.com/articles/20081231/1202033265.shtml
Showing posts with label aggressively protect brand. Show all posts
Showing posts with label aggressively protect brand. Show all posts
Wednesday, December 31, 2008
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