Augusta National Sues to Stop Auction of Green Jackets; New York Times, August 14, 2017

Associated Press via New York Times; Augusta National Sues to Stop Auction of Green Jackets

"Green Jacket Auctions is in "wrongful possession" of all three jackets and does not hold the legal title to any of them, the lawsuit says.

Additionally, the online sale includes silverware stamped with the trademarked Augusta National map and flag logo. Augusta National does not sell or give away the proprietary silverware, so the only way someone could get it is to steal it from the golf club, meaning the silverware listed in the sale is either stolen or counterfeit, the lawsuit says.

Green Jacket Auctions is also selling a belt buckle with the trademarked map and flag logo, an item that was never approved by, licensed by or developed on behalf of Augusta National, the lawsuit says.

Green Jacket Auctions' "marketing efforts are clearly intended to draw upon the valuable reference to the Augusta National Golf Club and the extensive secondary meaning associated with (Augusta National Inc.'s) Marks, and ability of consumers searching those trademark names to land on the offending website," the lawsuit says.

The lawsuit asks a judge to order Green Jacket Auctions not to use Augusta National trademarks and not to deceptively or unfairly compete with Augusta National. It also asks that the jackets and silverware be returned to Augusta National and the belt buckle destroyed. Augusta National also asks for damages and legal fees."