Startup Law A to Z: Intellectual Property; TechCrunch, February 25, 2019

Daniel McKenzie, TechCrunch; Startup Law A to Z: Intellectual Property

"Whether protected through copyright, trade secret, trademark, or patents, software technology companies depend on IP more so than perhaps any other business type in history.

It is surprising, then, just how little founders think about protecting their own IP. Sure, “product-market fit” is an all-engrossing search for truth that tolerates no distraction, but that is at best an explanation, not an excuse.

The real pros will find product-market fit while documenting and protecting IP along the way — it’s the only way to ensure you own your work, after all.

This article provides an overview to help you think about where your IP sits, how to protect it, and how to avoid certain pitfalls that plague far too many startups."