Chad Finkelstein, Financial Post; What the NHL’s trademark fiasco can teach you about brand preparedness:
"Whether the USPTO’s position will hold up in the United States (and what the fate of the Canadian trademarks applications are) remains to be seen, but the situation should be viewed by trademark owners and prospective trademark owners as a warning about not taking proactive steps to get trademarks registered. The longer an unregistered trademark is in use, the more it will cost to go through a rebranding."
Issues and developments related to Intellectual Property (e.g. Copyright, Fair Use, Patents, Trademarks, Trade Secrets) and Open Movements (e.g. Open Access, Open Data, Open Educational Resources (OER)), examined in the "Intellectual Property and Open Movements" and "Ethics of Data, Information, and Emerging Technologies" graduate courses I teach at the University of Pittsburgh School of Computing and Information. -- Kip Currier, PhD, JD
Showing posts with label benefits of trademark registration. Show all posts
Showing posts with label benefits of trademark registration. Show all posts
Thursday, January 12, 2017
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