"So, how do brands facing a high number of counterfeits leverage classic IP rights and technology to implement an effective online IP strategy and prevent brand erosion?
Many brands are streamlining processes by enforcing their IP rights, using technology-based solutions that rely on artificial intelligence (AI) and detect potential incidents on behalf of right owners. However, to be effective, the best AI-driven systems should take a holistic approach to brand protection by consolidating tools and actions on a single platform, providing full visibility on all the different types of infringements negatively impacting a company’s reputation such as black, grey and white market goods."
