Showing posts with label brand names. Show all posts
Showing posts with label brand names. Show all posts

Tuesday, August 25, 2020

Intellectual-Property Assets Are Getting More Valuable; The Wall Street Journal, August 19, 2020


Intellectual-Property Assets Are Getting More Valuable 

Covid-19 highlights importance of intellectual-property assets, particularly what happens with licensing contracts if a company goes out of business


"Intellectual-property assets such as brand names, customer data and trademarks are gaining value as the Covid-19 pandemic upends traditional models for retailers, restaurants and other struggling businesses."