Managing Intellectual Property in a Crisis (Part 1); JDSupra, March 31, 2020

Joseph Falcon, III, JDSupra; Managing Intellectual Property in a Crisis (Part 1)

"Businesses are often not aware that they own intellectual property that generally provides the owner exclusionary rights, which are critical to any business that wants to commercialize their product or services in view of competition. Therefore, those companies that appropriately manage intellectual property rights create improved opportunities to protect and exploit these rights as assets, especially in an economic crisis or downturn. Developing and maintaining intellectual property, as a management strategy, has proven to be an effective tool for any company and having such a strategy may be essential for a business to gain and maintain a competitive advantage, especially in today’s economy."