Ananya Bhattacharya, Quartz; Taco Bell has squeezed out its last big challenger to the Taco Tuesday trademark
"“Taco Tuesday” is free for all restaurant owners to use now.
Up until May of 2023, the trademark for the phrase was held by the Taco John’s restaurant chain in 49 states and Gregory’s in New Jersey for decades. But then, the Yum Brands’ fast-food giant Taco Bell filed a petition with the US Patent and Trademark Office (USPTO) to cancel the trademarks and free the “generic” term.
After six months, Taco Bell has finally won. In July, Taco John’s relinquished the trademark, and earlier this week, so did Gregory’s."
