Showing posts with label libraries' role in marketing and readership of books. Show all posts
Showing posts with label libraries' role in marketing and readership of books. Show all posts

Tuesday, January 1, 2013

The Wrong War Over eBooks: Publishers Vs. Libraries; Forbes.com, 12/11/12

David Vinjamuri, Forbes.com; The Wrong War Over eBooks: Publishers Vs. Libraries: "In a society where bookstores disappear every day while the number of books available to read has swelled exponentially, libraries will play an ever more crucial role. Even more than in the past, we will depend on libraries of the future to help discover and curate great books...For publishers, the library will be the showroom of the future. Ensuring that libraries have continuing access to published titles gives them a chance to meet this role, but an important obstacle remains: how eBooks are obtained by libraries. This column is the first in a two-part series about libraries and their role in the marketing and readership of books...The solution to the current pricing problem lies in understanding that the argument publishers and libraries are having is the wrong argument."