"It takes a lot of work to make brands successful, and they can be undone quickly by controversy and scandal. Thanks to Mr. Trump himself, his name increasingly stands for bigotry and racism. His licensees should ask themselves if they want to be linked to a brand that carries those connotations."
The Ebook version of my Bloomsbury book "Ethics, Information, and Technology" will be published on December 11, 2025 and the Hardback, Cloth, and Paperback versions will be available on January 8, 2026. The book includes chapters on IP, OM, AI, and other emerging technologies. Preorders are available via Amazon and this Bloomsbury webpage: https://www.bloomsbury.com/us/ethics-information-and-technology-9781440856662/
Showing posts with label much work to make brands successful. Show all posts
Showing posts with label much work to make brands successful. Show all posts
Friday, December 11, 2015
The Tarnished Trump Brand; New York Times, 12/11/15
Editorial Board, New York Times; The Tarnished Trump Brand:
Subscribe to:
Posts (Atom)