"It takes a lot of work to make brands successful, and they can be undone quickly by controversy and scandal. Thanks to Mr. Trump himself, his name increasingly stands for bigotry and racism. His licensees should ask themselves if they want to be linked to a brand that carries those connotations."
Issues and developments related to Intellectual Property (e.g. Copyright, Fair Use, Patents, Trademarks, Trade Secrets) and Open Movements (e.g. Open Access, Open Data, Open Educational Resources (OER)), examined in the "Intellectual Property and Open Movements" and "Ethics of Data, Information, and Emerging Technologies" graduate courses I teach at the University of Pittsburgh School of Computing and Information. -- Kip Currier, PhD, JD
Showing posts with label much work to make brands successful. Show all posts
Showing posts with label much work to make brands successful. Show all posts
Friday, December 11, 2015
The Tarnished Trump Brand; New York Times, 12/11/15
Editorial Board, New York Times; The Tarnished Trump Brand:
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