Benedicte Page, The Bookseller;
Elsevier defends its value after Open Access disputes:
"[D]irector of access and policy Alicia Wise, vice-president of global corporate relations Tom Reller and policy director Gemma Hersh say criticism from a vocal minority is unrepresentative of the publisher’s regular contact with millions of researchers. The trio say that detractors obscure a key fact: that Elsevier is seeking to negotiate the new landscapes of OA and content-sharing in such a way that its economic sustainability, and therefore ability to maintain quality, is not compromised.
Publishers are “rubbish at communicating their value,” says Hersh (left), then proceeds to attempt to do just that. “We have over one million submissions a year and immediately reject a third of those,“ she says. “The management of that process in itself is an enormous feat. You then have the co-ordination of those manuscripts you have accepted, finding the right people to peer review those, making that as efficient a process as possible. That takes time.
“Once you’ve gone through the peer review process, if you look at the article that is actually published in a journal, it looks radically different [to the one submitted due to] that process of transformation, the copy-editing, the database linking, the data visualisation tools, making sure that the metadata for the article is all right, so when people come to [Elsevier database] ScienceDirect or type a search into Google, they can actually find what they are looking for on their platforms.”
She continues: “The plagiarism detection tools that we invest in to make sure research is reliable and trustworthy; with journals like The Lancet, the statisticians it employs to verify what goes into the article so it is treated as high-quality, cutting-edge research. The marketing of the journal brand—there’s a reason why journals are well known. People want to publish in them because they are known as having high-quality content. We do all that marketing. The investments we make off the back of that, so people know how their articles are being used, how they can identify collaborators to work with after publication and how they can use tools like [Elsevier’s institutional research networking platform] SciVal.”"
