Matt Richtel and Claire Cain Miller, New York Times; Of Two Minds About Books:
"By the end of this year, 10.3 million people are expected to own e-readers in the United States, buying about 100 million e-books, the market research company Forrester predicts. This is up from 3.7 million e-readers and 30 million e-books sold last year.
The trend is wreaking havoc inside the publishing industry, but inside homes, the plot takes a personal twist as couples find themselves torn over the “right way” to read. At bedtime, a couple might sit side-by-side, one turning pages by lamplight and the other reading Caecilia font in E Ink on a Kindle or backlighted by the illuminated LCD screen of an iPad, each quietly judgmental.
Although there are no statistics on how widespread the battles are, the publishing industry is paying close attention, trying to figure out how to market books to households that read in different ways.
A few publishers and bookstores are testing the bundling of print books with e-books at a discount."
http://www.nytimes.com/2010/09/02/technology/02couples.html?_r=1&scp=1&sq=print%20pixels&st=cse
Showing posts with label publishing industry marketing books to households who read in different ways. Show all posts
Showing posts with label publishing industry marketing books to households who read in different ways. Show all posts
Thursday, September 2, 2010
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