Tony Marks, Forbes; The Scouts Teach Us All a Lesson About Trademark Law
"David Harford, an attorney with Bryan Cave Leighton Paisner, contributed to this post."...
"Ultimately, the Girl Scout’s suit against the Boy Scouts demonstrates
the caution that should be exercised regarding the use of intellectual
property in connection with the alteration and expansion of services.
This is a message that all franchisors should take to heart as they
rebrand or brand products and services. The Boy Scouts likely devoted a
lot of resources to determine how they should let everyone know that
they were offering new services. Instead of just reaping the benefits
of that work, they are now fighting a lawsuit that may result in their
inability to take advantage of their new marketing strategy."
Showing posts with label rebranding products and services. Show all posts
Showing posts with label rebranding products and services. Show all posts
Wednesday, February 13, 2019
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