Intellectual Property The Hard Way: Part II; Forbes, September 11, 2018

Mary Juetten, Forbes; Intellectual Property The Hard Way: Part II

"Last month I started an interview series on intellectual property (IP) and also wrote a piece about general IP tips for startups here.  The goal is to use actual stories and experts in the field to help others avoid IP mistakes or failures or infringement, and more importantly to ensure that companies of all sizes identify, protect, and monetize their valuable intangible assets. As has been discussed many times, these assets often make up 90% of a startup’s valuation."