Showing posts with label viral memes and phrases. Show all posts
Showing posts with label viral memes and phrases. Show all posts

Tuesday, November 26, 2019

Trying to Trademark a Meme? OK Boomer; The New York Times, November 19, 2019

, The New York Times; Trying to Trademark a Meme? OK Boomer

"In light of the phrase’s popularity, it’s not likely that any of the applications will be approved, said Josh Gerben, a trademark lawyer and founder of Gerben Law Firm, who noticed the filing by Fox Media on Monday.

“I think they are all very likely to meet the same fate, which is the U.S.P.T.O. will issue what is called a widely used message refusal,” Mr. Gerben said in an interview on Tuesday, adding that the definition of a trademark “has to identify a single company or individual as a source of a product or service.”

Once something like a meme goes viral and is widely used by people, it cannot legally function as a trademark, he said."