Richmond-based Red Eye Cookie Co. gets sued over trademark issue by national cookie delivery chain
"Started by a University of Pennsylvania undergraduate out of his dorm room in 2003, Insomnia Cookies maintains more than 100 stores throughout the country, including locations in Richmond and Charlottesville, among others in Virginia.
According to the suit, Insomnia has used a distinctive design mark since its early days, which prominently features a crescent moon dotted with what appears to be chocolate chips, giving the impression of a cookie with a bite taken out of it.
Red Eye began in March 2014 on West Grace Street near Virginia Commonwealth University’s academic campus. It moved in August 2015 to its current location at 935 W. Grace St., roughly 240 feet from Insomnia Cookies’ own Richmond location, which opened in January 2015.
Red Eye’s logo also features a crescent moon, which is colored dark red.
Each company sells freshly baked cookies, baked goods, milk, coffee and ice cream, and both offer late-night delivery — typically to college students.
The lawsuit states that Insomnia and Red Eye “are very similar, if not identical” and continues that “the companies operate in the same markets; the companies target the same customers; the companies advertise and promote their goods and services in the same or similar media; and Red Eye is using one or more marks that feature a crescent moon design as the dominant design element of those marks.”
