Sunday, July 31, 2016

Milton Glaser Still Hearts New York; New York Times, 7/29/16

John Leland, New York Times; Milton Glaser Still Hearts New York:
"The original scrap of paper is now in the Museum of Modern Art. The logo, for which he received a $2,000 fee — less than the cost of producing the mock-ups, he said — now generates more that $1 million annually for the state in licensing fees, and keeps a bevy of state lawyers busy writing cease-and-desist letters for its unlicensed use...
Mr. Glaser’s touch has not always been so golden. When he tried to recapture the magic for the State of Rhode Island this year with the slogan “Warmer and Cooler,” people complained that the design was trite and overreaching, ultimately forcing the state’s chief marketing officer to resign.
“There was an explosion of negativity on the internet,” Mr. Glaser said, still marveling at the depth of the rancor."

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