Trademark judge rules in favor of Arkansas State University in logo dispute; KAIT8, November 20, 2023

 Chris Carter, KAIT8 ; Trademark judge rules in favor of Arkansas State University in logo dispute

"In a significant legal development, a trademark judge has ruled in favor of Arkansas State University in a copyright infringement case against the Chattanooga Red Wolves over using the Red Wolves name and logo.

The decision was handed down by the Trademark Trial and Appeal Board after the administration at Arkansas State University initiated legal proceedings earlier this year.

The dispute centered around the similarity between the logos.

The ruling emphasized that the Chattanooga Red Wolves’ logo was deemed too like Arkansas State University’s logo. The legal action was prompted by A-State’s administration, which filed a copyright infringement case, asserting its ownership rights over the Red Wolves name and associated branding elements."

How the ‘Greatest Rock and Roll Band in the World’ Got Its Logo; The New York Times, April 13, 2020

Joobin Bekhrad, The New York Times; How the ‘Greatest Rock and Roll Band in the World’ Got Its Logo

"The logo has generated an enormous amount of money for the Stones. The British public relations veteran Alan Edwards, who handled the band’s publicity in the ’80s, said the Stones “must have grossed a good billion [pounds] in concerts, record and DVD sales, merchandising and exhibitions” and also used the logo “all over advertising.” Samuel O’Toole, an intellectual property lawyer at Briffa Legal in London, estimated the figure to be “hundreds of millions of pounds.”"

Brands, T-shirt makers line up to trademark coronavirus pandemic; USA Today, April 7, 2020

Nick Penzenstadler, USA Today; Brands, T-shirt makers line up to trademark coronavirus pandemic

"[Josh] Gerben [a Washington intellectual property attorney who’s been tracking daily filings] pointed out that trademark office examiners are perhaps the best equipped federal employees to keep working through the pandemic since most already telework. Trademarking is a lengthy process, he said, typically taking four months for an initial examination of an application and about eight months before a trademark is finalized.

Gerben pointed out that trademark office examiners are perhaps the best equipped federal employees to keep working through the pandemic since most already telework. Trademarking is a lengthy process, he said, typically taking four months for an initial examination of an application and about eight months before a trademark is finalized.

Examiners use simple tools such as Google to determine whether a phrase is unique. To receive the protections of exclusive national rights, a mark must be both distinct and already in commercial use by the filer. That means the dozen individuals applying for “I survived COVID-19” could be denied exclusive rights, especially if startups on Etsy or other do-it-yourself websites are selling items. 

Trademark holders will have to consider the business ethics of profiting from a pandemic that’s killed thousands."

Harry and Meghan's Archewell trademark suggests plan for non-profit empire Application filed in US ranges from awards to clothing to a health website; The Guardian, April 7, 2020

Caroline Davies, The Guardian; Harry and Meghan's Archewell trademark suggests plan for non-profit empire

Application filed in US ranges from awards to clothing to a health website

"The Duke and Duchess of Sussex appear to be planning a wide-ranging non-profit empire, including websites, films and their own awards, according to trademark applications lodged in the US under the name of Archewell.

The first clear indications of how Harry and Meghan intend to rebrand themselves as non-working royals are revealed in an extensive list published on the United States Patent and Trademark Office website.

Archewell, derived from the Greek word arche, meaning “sources of action”, was the inspiration for the name of their son, Archie Mountbatten-Windsor, the couple have revealed. It replaces the Sussex Royal brand they had originally trademarked in the UK, but were banned from using by Buckingham Palace.

The application, lodged on 3 March in Beverly Hills, covers items from educational materials, clothing, stationery and a nutrition and general health website, possibly modelled on Meghan’s successful The Tig lifestyle site, which she shut down following her engagement to Harry."

IP and counterculture: Who owns a tattoo?; Lexology, September 27, 2019

Novagraaf - Alastair Rawlence, Lexology; IP and counterculture: Who owns a tattoo?

"Advising the artist: think bigger than copyright

With the exception of tribal tattoos based on an indigenous right or designs transferred to another party via assignment, IP rights in tattoo artwork will belong to the artist that created the tattoo, assuming it meets the requirements for artistic copyright. To do this, it needs to be ‘fixed’ (ie permanent) and ‘original’, although the threshold for the latter is fairly low.

As their tattoo body of work will invariably qualify for copyright protection, in theory there is nothing tattoo artists need to do to prove the subsistence of this right other than keep records of their designs and their creation dates. However, a tattoo design can also be eligible for trademark protection where it satisfies the requirements of a bona fide intention to use: for example use in marketing as part of a branded range of products. It may also function as a design right where the tattoo satisfies the requirement for novelty."

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark; Entrepreneur, August 2, 2018

Darpan Munjal, Entrepreneur; Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark 

"A recent Harvard Law Review study highlighted the upwards of 6.7 million U.S. trademark applications (registered 1985 to 2016) that had been made over the last three decades and suggested that we might soon be at the point of actually running out of trademark options...

Choosing an effective trademark means a trademark that's unique. With upwards of 6.7 million trademarks out there, and only 171,476 words in the English dictionary, you need to start thinking outside the box."

After trademark dispute, Voodoo Brewery relaunches Pitt-themed beer with tongue-in-cheek name; The Pittsburgh Post-Gazette, June 12, 2018

Adam Bittner, The Pittsburgh Post-Gazette; After trademark dispute, Voodoo Brewery relaunches Pitt-themed beer with tongue-in-cheek name

"The West Coast-style India Pale Ale’s original branding was scuttled just days after its seasonal distribution to coincide with football season began last fall. Pitt attorneys contacted the brewery to contest the use of university-owned marks including the Cathedral of Learning and script lettering on the packaging, and Meadville-based Voodoo promptly began stripping labels off of cans to comply."

Costco made $3.7 million selling ‘Tiffany’ rings. Now it must pay $19 million to the real Tiffany.; Washington Post, August 15, 2017

Travis M. Andrews, Washington Post; Costco made $3.7 million selling ‘Tiffany’ rings. Now it must pay $19 million to the real Tiffany.

"Instead, Costco argued that “Tiffany” is a commonly used, generic term to describe a particular type of ring setting.

Tiffany was founded in 1837 and quickly became one of the world’s leading jewelers. One of its early achievements was inventing a new type of ring setting in 1886. In an attempt to show more of the gem, it set the stone in a metal claw extending from the ring’s band. Before this, diamonds were set in a full shallow cup of metal, obscuring most of the stone, according to Forbes.

The setting was extremely successful and immediately attracted imitators. By now, as Forbes wrote, “the term ‘Tiffany setting’ has reached Kleenex status — it’s now used colloquially throughout the jewelry industry to describe any multi-pronged solitaire setting, Tiffany or no.”

Swain wrote Costco “provided credible evidence” of the practice of using the terms “Tiffany setting” and “Tiffany style” generically throughout the jewelry industry.

The problem is Costco only used the word “Tiffany” when describing the rings in its signage, suggesting they were made by the jeweler rather than an imitation of its famous design."

Davehuman? Pirates had a hoot picking nicknames for alternate uniform; Pittsburgh Post-Gazette, August 9, 2017

STEPHEN J. NESBITT, Pittsburgh Post-Gazette; Davehuman? Pirates had a hoot picking nicknames for alternate uniform

[Kip Currier: Trademark law is the issue with the names, rather than copyright law.]

"Chad Kuhl wanted “Kuhl Whip” but that, as was the case with many players’ first choices, was scotched by the league, presumably for corporate and copyright reasons. Kuhl went instead with “Chet,” the nickname given to him by fellow starter Trevor Williams. Williams wanted to be “Ved,” a nod to the Pearl Jam lead man, but was turned down and settled for the initials “EV.”"

The Coat of Arms Said ‘Integrity.’ Now It Says ‘Trump.’; New York Times, May 28, 2017

Danny Hakim, New York Times; 

The Coat of Arms Said ‘Integrity.’ Now It Says ‘Trump.’

“Britain’s trademark office would not initially acknowledge the earlier application by Mr. Trump. It provided a copy last month only after The New York Times made a Freedom of Information request, and would not say why the application was rejected, citing a law restricting its ability to release information.

The College of Arms, which oversees coats of arms in England, Wales and Northern Ireland, provided more detail. The emblem originally submitted in 2007 by Mr. Trump to Britain’s trademark office matched one that had been granted to Mr. Davies, an American of Welsh descent who once served as ambassador to the Soviet Union.

“It couldn’t be a clearer-cut case, actually,” said Clive Cheesman, one of the college’s heralds, who oversee coats of arms, their design and their use.

“A coat of arms that was originally granted to Joseph Edward Davies in 1939 by the English heraldic authority ended up being used 10 or 15 years ago by the Trump Organization as part of its branding for its golf clubs,” said Mr. Cheesman, a lawyer by training. “This got them into difficulty.”"

Biltmore Company wins trademark infringement case; WLOS, May 22, 2017

Jennifer Saylor, WLOS; 

Biltmore Company wins trademark infringement case

"The verdict is in, and the plaintiff, the Biltmore Company, has won a trademark infringement case between it and Biltmore Bride, Prom and Tux.

The Biltmore Company sued the bridal company, claiming trademark infringement and cyberpiracy, as well as unfair and deceptive trade practices."

BrewDog backs down over Lone Wolf pub trademark dispute; Guardian, March 27, 2017

Rob Davies, Guardian; 

BrewDog backs down over Lone Wolf pub trademark dispute

"Branding expert Graham Hales, chief marketing officer at the Chemistry Group, said BrewDog had made the right decision by backing down. “Lawyers have their jobs to do and any brand needs to protect its trademark,” he said. “That being said, the sense of David versus Goliath in a business context is something people will comment on."

Ohio State University seeks to trademark The Oval; Columbus Dispatch, March 7, 2017

Mary Mogan Edwards, Columbus Dispatch; 

Ohio State University seeks to trademark The Oval

"Forget about any plans you might have to appeal to OSU-lovers everywhere with a line of T-shirts evoking that signature grassy expanse that's something between a circle and a rectangle: Ohio State University is claiming "The Oval" — the place name and the image, not the geometrical shape — as its own.

Seeking trademark protection is the ultimate step in brand defense, said Rick Van Brimmer, OSU's assistant vice president for trademark-licensing services. The university is moving The Oval up to that category (where Brutus Buckeye, Woody Hayes, The Shoe, Urban Meyer and the like dwell) because the university is using it these days as a neck label on apparel and other items."

Battle of the brands: six epic fights over trademark names; Guardian, 12/2/16

Anne Cassidy, Guardian; Battle of the brands: six epic fights over trademark names:

"Iceland, the land of fire and ice, is taking on Iceland, the purveyor of frozen chicken tikka lasagne, in a major trademark battle. The Icelandic government launched legal action against the British supermarket last week, arguing that the grocery chain, which owns the Europe-wide trademark registration for the word Iceland is preventing Icelandic companies from promoting themselves abroad.

The contest is one of many brand name legal battles offering more entertaining plot points than your average box set. We look back at six of the best..."

Michael James Delligatti, Creator of the Big Mac, Dies at 98; New York Times, 11/30/16

Kevin Rawlinson, New York Times; Michael James Delligatti, Creator of the Big Mac, Dies at 98:

"Most memorable was the ad campaign, begun in 1974, in which actual customers tried to recite the ingredients in a Big Mac, with comic results, before a chorus jumped in and smoothly sang the now-famous jingle.

“It wasn’t like discovering the light bulb,” Mr. Delligatti told John F. Love, the author of “McDonald’s: Behind the Arches” (1986). “The bulb was already there. All I did was screw it in the socket.”...

...[T]he sales remain huge, leading many to believe that Mr. Delligatti, as its inventor, must have reaped a windfall worth billions.

Not so. “All I got was a plaque,” he told The Pittsburgh Post-Gazette in 2007."

Examining Trump's History: The New President And Trademark Rights; Forbes, 11/10/16

Jess Collen, New York Times; Examining Trump's History: The New President And Trademark Rights:

"What does Mr. Trump’s history of trademark litigation foretell? We’ve made an extensive examination of lawsuits filed, administrative challenges in the Trademark Office, and Trump’s history of trademark registration ownership.

Two of the things about Donald Trump which have become legendary are his love of the “Trump” brand, and his love of litigation. What do his trademark lawsuits and registrations foretell about the course of trademark law in this country for the next four years?"

USPTO pushes trademark message at National Expo; exhibitors call for more public outreach efforts; World Trademark Review, 10/24/16

Tim Lince, World Trademark Review; USPTO pushes trademark message at National Expo; exhibitors call for more public outreach efforts:

"To appeal to the many youngsters attending, there were trademark-themed colouring books, a scavenger hunt and familiar costumed characters walking around the venue (including Crayola crayons, a Hershey’s Kiss, Fruit of the Loom characters and the USPTO’s own mascot, T-Markey). One of the events objectives, Denison told us after the opening ceremony, is to show attendees, especially those visiting on field trips, that “trademarks are fun” and not just a dry legal necessity, adding: “One of the reasons that the Expo is aimed at children is to get them thinking about trademarks at 10 years old, rather than when they're 35 years old and they've already started a business.” One of the exhibitors, Meghan Donohoe, COO at the AIPLA, told us that the strategy to inspire young people appeared to be working. “All the kids were wearing Under Armour, so it was interesting to see kids connect the dots when they realise the brand that they are wearing is trademarked,” she notes."

Milton Glaser Still Hearts New York; New York Times, 7/29/16

John Leland, New York Times; Milton Glaser Still Hearts New York:

"The original scrap of paper is now in the Museum of Modern Art. The logo, for which he received a $2,000 fee — less than the cost of producing the mock-ups, he said — now generates more that $1 million annually for the state in licensing fees, and keeps a bevy of state lawyers busy writing cease-and-desist letters for its unlicensed use...

Mr. Glaser’s touch has not always been so golden. When he tried to recapture the magic for the State of Rhode Island this year with the slogan “Warmer and Cooler,” people complained that the design was trite and overreaching, ultimately forcing the state’s chief marketing officer to resign.

“There was an explosion of negativity on the internet,” Mr. Glaser said, still marveling at the depth of the rancor."

America's Orchard? Adams County eyes fruit trademark; Hanover Sun via Pittsburgh Post-Gazette, 12/25/15

Chris Cappella, Hanover Sun via Pittsburgh Post-Gazette; America's Orchard? Adams County eyes fruit trademark:

"The way Idaho is associated with potatoes, or Napa Valley, Calif., is associated with wine, Adams County, Pa., could be associated with its own signature identity, said Marty Qually, county commissioner.

That identity could be America’s Orchard, a trademark proposed by the Adams County Office of Planning and Development for the fruit belt region in western Adams County, Mr. Qually said.

“It’s an effort to really kind of brand the fruit belt in Adams County as being something significant on a national level, which we all know it is,” he said. “We have something that is unique to the nation, so this is America’s Orchard.”...

The planning and development office started working on the trademark about a year ago, Ms. Clayton-Williams said. After research and ideas were complete, the trademark was submitted to the U.S. Trademark and Patent office in October. By mid-February, they expect to have a final decision on approval, she said.

The group anticipates the trademark being approved because they don’t believe it’s currently in use, Ms. Clayton-Williams said. As that process comes to an end, the office is looking to create a trademark branding advisory committee for local stakeholders, she said.

The goal of the committee would be to create a logo and sustainable model for the trademark, Ms. Clayton-Williams said."