Wednesday, December 28, 2016

Trademarks - New Year, Clean Start; National Law Review, 12/28/16

Sterne Kessler, National Law Review; Trademarks - New Year, Clean Start:

"As 2016 draws to a close, now is the perfect time to slow down (or at least try), wrap up loose ends, and plan for the promise and possibility of a new year.
For businesses, the holidays are a particularly good time to take stock of assets and consider opportunities on the horizon.  And, because brand assets are among a business's most valuable properties, taking a year-end look at trademarks is a great way to ensure the portfolio is primed to work for the business in the coming year.   
Following are some tips to help kick-start an annual year-end trademark audit..."

No comments: