Battle of the brands: six epic fights over trademark names; Guardian, 12/2/16

Anne Cassidy, Guardian; Battle of the brands: six epic fights over trademark names:

"Iceland, the land of fire and ice, is taking on Iceland, the purveyor of frozen chicken tikka lasagne, in a major trademark battle. The Icelandic government launched legal action against the British supermarket last week, arguing that the grocery chain, which owns the Europe-wide trademark registration for the word Iceland is preventing Icelandic companies from promoting themselves abroad.

The contest is one of many brand name legal battles offering more entertaining plot points than your average box set. We look back at six of the best..."