"Most memorable was the ad campaign, begun in 1974, in which actual customers tried to recite the ingredients in a Big Mac, with comic results, before a chorus jumped in and smoothly sang the now-famous jingle. “It wasn’t like discovering the light bulb,” Mr. Delligatti told John F. Love, the author of “McDonald’s: Behind the Arches” (1986). “The bulb was already there. All I did was screw it in the socket.”... ...[T]he sales remain huge, leading many to believe that Mr. Delligatti, as its inventor, must have reaped a windfall worth billions. Not so. “All I got was a plaque,” he told The Pittsburgh Post-Gazette in 2007."
The Paperback version of my Bloomsbury book "Ethics, Information, and Technology" will be published on Nov. 13, 2025; the Ebook on Dec. 11; and the Hardback and Cloth versions on Jan. 8, 2026. Preorders are available via Amazon and this Bloomsbury webpage: https://www.bloomsbury.com/us/ethics-information-and-technology-9781440856662/
Thursday, December 1, 2016
Michael James Delligatti, Creator of the Big Mac, Dies at 98; New York Times, 11/30/16
Kevin Rawlinson, New York Times; Michael James Delligatti, Creator of the Big Mac, Dies at 98:
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