AI Copyright Issues ‘on Shifting Sands’ but Legal Protections Are Coming, Experts Tell PGA Produced By Conference; The Wrap, June 9, 2024

 Sharon Knolle, The Wrap; AI Copyright Issues ‘on Shifting Sands’ but Legal Protections Are Coming, Experts Tell PGA Produced By Conference

"Renard T. Jenkins — a former Warner Bros. Discovery exec who’s now president and CEO of I2A2 Technologies, Labs and Studios — said his company is working to help create an infrastructure to help with authenticating content.

“Back in the old days, you had watermarks,” he said, noting that file-based content can be altered to remove information about the original creator. “What we are attempting to do is create an infrastructure and ecosystem that would allow us to track every single iteration of a piece of content from its origins all the way through the distribution.” 

For that to happen, the PGA and other organizations would have to agree to a new standard. “It’s a very heavy lift,” he said, comparing the necessary level of cooperation to a cross-mafia agreement, describing it as the “five families of Hollywood coming together.”

He also suggested that blockchain technology could be used to “audit and track” every change to a piece of content. It’s the same tech used for Bitcoin and the much-maligned NFT digital assets."

Study: Digital watermarks and AI will expedite copyright cases; Scottish Legal News, February 5, 2024

Scottish Legal News; Study: Digital watermarks and AI will expedite copyright cases

"The study was carried out by Professor James Griffin from the University of Exeter Law School and others. Researchers applied an existing AI system to copyright case law, to see how it could read and understand cases and produce outcomes in disputes concerning 3D printing. They found more complex watermarks will lead to faster and more accurate resolutions."

In digital age, can movie piracy be stopped?; CNN.com Technology, 5/2/09

Via CNN.com Technology: In digital age, can movie piracy be stopped?:

"Greg Sandoval, who covers media and digital entertainment for CNET News, said that in the digital age, thieves can gain access to near-perfect advance copies of films on DVD that have greater potential to undermine a movie's box-office prospects.

And even studios' attempts at safeguarding their products against piracy, such as by encoding DVDs with digital watermarks that allow authorities to trace individual copies, aren't enough, Sandoval said.

He said tech-savvy thieves have figured out how to strip such watermarks from DVDs.

"When you're talking about digital content ... it's impossible to lock it down completely" from theft, Sandoval said. "These hackers are very creative. Sometimes, they're one step ahead of the security experts."...

John Malcolm, director of worldwide anti-piracy operations for the Motion Picture Association of America, said digital piracy can take many forms, including peer-to-peer file sharing and streaming.

Malcolm said the association is conducting a lot of outreach to universities and Internet service providers to help them address piracy that occurs over their systems.

The issue is global, Malcolm said, as evidenced by pending litigation in France that would shut down Internet accounts of illegal downloaders."

http://www.cnn.com/2009/TECH/05/01/wolverine.movie.piracy/index.html