Tuesday, March 7, 2017

Ohio State University seeks to trademark The Oval; Columbus Dispatch, March 7, 2017

Mary Mogan Edwards, Columbus Dispatch; 

Ohio State University seeks to trademark The Oval

"Forget about any plans you might have to appeal to OSU-lovers everywhere with a line of T-shirts evoking that signature grassy expanse that's something between a circle and a rectangle: Ohio State University is claiming "The Oval" — the place name and the image, not the geometrical shape — as its own.

Seeking trademark protection is the ultimate step in brand defense, said Rick Van Brimmer, OSU's assistant vice president for trademark-licensing services. The university is moving The Oval up to that category (where Brutus Buckeye, Woody Hayes, The Shoe, Urban Meyer and the like dwell) because the university is using it these days as a neck label on apparel and other items."

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