Sophie Christie, Telegraph; Microsoft v MikeRoweSoft and Iceland v Iceland: Five of the strangest trademark disputes
"Poundland is in the middle of a legal dispute with US food giant Mondelēz over the trademarking of the Toblerone chocolate bar.
The budget retailer has claimed that Toblerone is no longer distinctive enough to be a valid trademark, as it attempts to defend its right to launch its own bar Twin Peaks.
The legal wrangle is one of many brand name battles over trademarks. We take a look at five of the biggest - and most surprising - below."
The Ebook version of my Bloomsbury book "Ethics, Information, and Technology" will be published on December 11, 2025 and the Hardback and Paperback versions will be available on January 8, 2026. The book includes chapters on IP, OM, AI, and other emerging technologies. Preorders are available via Amazon and this Bloomsbury webpage: https://www.bloomsbury.com/us/ethics-information-and-technology-9781440856662/
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