Friday, August 4, 2017

THE STAR WARS VIDEO THAT BAFFLED YOUTUBE'S COPYRIGHT COPS; Wired, August 2, 2017

Jeremy Hsu, Wired; THE STAR WARS VIDEO THAT BAFFLED YOUTUBE'S COPYRIGHT COPS

"Still, the Auralnauts say they have few options to fight what they view as unfair claims on their content. Koonce suggested possible Content ID improvements that could prevent the same false claims from being repeatedly filed against the same video by different claimants. “People need to protect their IP, but don’t give them all the power," he says.

A smarter profit-sharing system would differentiate better between, say, a video of Queen performing “Bohemian Rhapsody” or the same song playing in the background of someone's wedding video. “What is needed is a more nuanced approach to how stuff gets monetized,” says Robert Lyons, a former digital media executive who is now a visiting lecturer at Northeastern University in Boston.

In any case, Lyons suggests that the Auralnauts video has a very good chance of being protected under fair use legal doctrine—the legal concept that allows for music and video parodies, among other exceptions to copyright infringement. “I think that a mere five seconds of the title’s music in a work that clearly is transformative and [that] poses no threat to the commercial potential of the original work would have a very strong fair use defense,” Lyons says."

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