Tuesday, June 5, 2018

Judge Denies Author Attempt to Trademark 'Cocky' ; Publishers Weekly, June 4, 2018

Jim Milliot, Publishers Weekly; Judge Denies Author Attempt to Trademark 'Cocky'

"Although Hopkins had obtained her trademark, the law only allows trademarks in limited cases. The law prevents individual titles from being trademarked, only series titles, and allows that common words cannot be trademarked at all, unless they develop an association in the minds of the public with a particular source...

In denying Hopkins’ motion for an injunction, Judge Hellerstein found that the injunction was unlikely to proceed on the merits, noting that “cocky” is a common word and a weak trademark."

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