Jason Blevins, The Colorado Sun; Backcountry.com breaks its silence amid trademark lawsuit controversy to apologize and say “we made a mistake”
"“To be fair, this is not about Marquette Backcountry Skis. It’s about
the small nonprofits, it’s about the guides and the small businesses
they targeted. This has all been about the lawsuits filed against the
people in front of me and the ones coming for the people behind me,”
[David] Ollila said. “What we’ve witnessed here is that it takes 25 years to
build a business and a reputation and it can be lost very quickly with
these poor decisions. I wonder how the market will react to this. I
wonder if they can be forgiven.”...
“This boycott isn’t about a word,” [Jon Miller] said. “What is happening is that a
corporation has a stranglehold over our culture in a battle over a word
they literally don’t even own.”"
No comments:
Post a Comment