Anna Tumadóttir, Creative Commons (CC) ; TIME FOR A REFRESH
"The CC team has been evaluating our progress toward our 2021-2025 strategy. Through that process, we have noticed the ways we have been organically adjusting to the social and technical shifts around us, as well as the ebbs and flows of funding availability. It would be an understatement to say that much has changed since we developed the strategy in 2020 and launched it in 2021. Turns out that our predictions and plans set forth in 2020 are not as helpful in the reality of 2024 and likely even less so for 2025 and beyond.
Rather than continuing to progress through the existing strategy, we have determined that the stronger, and dare we say more strategic, approach is to conduct a strategy refresh.
Refreshing Our Strategy
Organizational strategies are meant to be living documents that guide the efforts of the organization towards its north star—the mission and vision. What we thought would be a strategy that would guide us into 2025 has actually been the foundation of us better understanding CC’s role in a post-pandemic time of significant technological development with generative AI, a much needed social and racial justice reckoning globally, and a rapidly shifting socio-economic environment, all affecting our team and our community.
This strategic refresh process will build on past strategies, leveraging what has worked and learning from what hasn’t. Rather than a strategic shift for CC, we are steering this process with the goal of returning to the core of CC, as a movement, as a community, and as legal and technical infrastructure. Our goal is to emerge with an updated strategy that takes into account generative AI alongside the human act of creating and sharing; paired with a sound operational and sustainable organizational layer.
Intentional Engagement with our Community
Community involvement and engagement with this process will be critical for its success. As the CC team and Board grapple with the directions that this strategic refresh will take, we want to hear from you. What role do you see for CC in the future? How can CC support you and your community in stewarding openness practices and making available the knowledge that will help to solve the greatest challenges of our time? What are the elements that make a strong and effective CC, today, tomorrow, and into the future?
In June, we will begin scheduling a series of open community and stakeholder sessions to be held throughout July and August. Participation information will be shared on our blog and via social media. If you wish to indicate your early interest in participating, please sign up to our mailing list. We are looking forward to connecting with you on this process and we can’t wait to hear your insights on the future of CC."
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