TIME FOR A REFRESH; Creative Commons (CC), May 17, 2024

 Anna Tumadóttir, Creative Commons (CC) ; TIME FOR A REFRESH

"The CC team has been evaluating our progress toward our 2021-2025 strategy. Through that process, we have noticed the ways we have been organically adjusting to the social and technical shifts around us, as well as the ebbs and flows of funding availability. It would be an understatement to say that much has changed since we developed the strategy in 2020 and launched it in 2021. Turns out that our predictions and plans set forth in 2020 are not as helpful in the reality of 2024 and likely even less so for 2025 and beyond.

Rather than continuing to progress through the existing strategy, we have determined that the stronger, and dare we say more strategic, approach is to conduct a strategy refresh.

Refreshing Our Strategy

Organizational strategies are meant to be living documents that guide the efforts of the organization towards its north star—the mission and vision. What we thought would be a strategy that would guide us into 2025 has actually been the foundation of us better understanding CC’s role in a post-pandemic time of significant technological development with generative AI, a much needed social and racial justice reckoning globally, and a rapidly shifting socio-economic environment, all affecting our team and our community.

This strategic refresh process will build on past strategies, leveraging what has worked and learning from what hasn’t. Rather than a strategic shift for CC, we are steering this process with the goal of returning to the core of CC, as a movement, as a community, and as legal and technical infrastructure. Our goal is to emerge with an updated strategy that takes into account generative AI alongside the human act of creating and sharing; paired with a sound operational and sustainable organizational layer.

Intentional Engagement with our Community

Community involvement and engagement with this process will be critical for its success. As the CC team and Board grapple with the directions that this strategic refresh will take, we want to hear from you. What role do you see for CC in the future? How can CC support you and your community in stewarding openness practices and making available the knowledge that will help to solve the greatest challenges of our time? What are the elements that make a strong and effective CC, today, tomorrow, and into the future?

In June, we will begin scheduling a series of open community and stakeholder sessions to be held throughout July and August. Participation information will be shared on our blog and via social media. If you wish to indicate your early interest in participating, please sign up to our mailing list. We are looking forward to connecting with you on this process and we can’t wait to hear your insights on the future of CC."

USPTO seeks public comments on draft 2022-2026 Strategic Plan; United States Patent and Trademark Office, January 6, 2023

 United States Patent and Trademark Office; USPTO seeks public comments on draft 2022-2026 Strategic Plan

"The United States Patent and Trademark Office (USPTO) is seeking public comments on the draft 2022-2026 Strategic Plan. We are working to drive innovation, entrepreneurship, and creativity for the benefit of all Americans and people around the world. Guided by this mission and vision, the USPTO 2022–2026 Strategic Plan sets forth five goals: drive inclusive U.S. innovation and global competitiveness; promote the efficient delivery of reliable intellectual property (IP) rights; promote the protection of IP against new and persistent threats; bring innovation to positive impact; and generate impactful employee and customer experiences by maximizing agency operations. 

“If we can expand the number of inventors by four-fold, we can grow our economy and GDP by $1 trillion,” remarked Kathi Vidal, Under Secretary of Commerce for Intellectual Property and Director of the USPTO. “Guided by our new plan, we will work across government and with stakeholders to drive innovation, entrepreneurship, and creativity, create jobs, and enhance global competitiveness and national security.” 

We welcome comments on all aspects of the draft plan and ask that you please provide them via email to strategicplan@uspto.gov by January 31, 2023. The final strategic plan for FY 2022-2026 will be posted on the Strategic Planning webpage of the USPTO website in spring 2023. 

For more information on the USPTO’s proposed 2022-2026 Strategic Plan, please visit the Strategic Plan webpage of the USPTO website."

After 61 Years, McDonald's Just Revealed Some Big Plans That Nobody Could Have Predicted; Inc., April 2022

BILL MURPHY JR., Inc.; 

After 61 Years, McDonald's Just Revealed Some Big Plans That Nobody Could Have Predicted

A lot has changed since May 4, 1961.

"This is a story about McDonald's, trademarks, and the metaverse--plus, how to find good ideas for your business with almost no effort.

Let's start by explaining where to look: Go to the website for the U.S. Patent and Trademark Office. Click through to the Trademark Electronic Search System.

Then, look up your competitors. Or else, search for companies that strike you as innovative and creative, or that are big enough to invest a lot into research and design and marketing.

You might be amazed at what you'll find."

Steve Jobs licensed Amazon’s one-click patent for $1 million in one phone call; Quartz, September 17, 2018

Kabir Chibber, Quartz; Steve Jobs licensed Amazon’s one-click patent for $1 million in one phone call

"“Licensing Amazon.com’s 1-Click patent and trademark will allow us to offer our customers an even easier and faster online buying experience,” Steve Jobs said at the time.

A Wired magazine oral history of Infinite Loop, Apple’s corporate offices in Cupertino, California for most of its existence, tells the behind-the-scenes story of that decision."

Best Practices For Developing, Managing And Protecting Your Company's Intellectual Property; Forbes, August 16, 2018

Chalmers Brown, Forbes; Best Practices For Developing, Managing And Protecting Your Company's Intellectual Property

"Every company has some type of intellectual property (IP). It's that product or service that you have developed that sets you apart from other companies and frames your business, its purpose and its growth potential. Therefore, you want to keep developing, managing and protecting that IP in a way that drives more value and stimulates sustainable growth. It's also important that there is some type of exit strategy in place since most companies are acquired primarily due to their IP assets.

As someone who's created my own startups and is now working with others on theirs to help develop technology, I've gained a greater understanding of how to take care of these assets as an IT executive so that I might provide others with best practices to implement with their own IP. Previously, I did not prioritize IP in the way I should have. Here are some best practices to employ:"

The Future of Big Data and Intellectual Property; Inside Counsel, June 13, 2017

Amanda Ciccatelli, Inside Counsel; The Future of Big Data and Intellectual Property

"Simon Webster, CEO at CPA Global, recently sat down with Inside Counsel to discuss how big data tools and technologies can be used in the patent world to drastically improve patent analysis – from how behavioural analysis can reveal the likelihood of patent issuance during prosecution to international IP portfolio management.

Today, big data is important when it comes to IP because it can help better decision making. In fact, up to 85 percent of a company’s value lies in its IP portfolio and it is often a key driver in the most high-profile acquisitions and mergers. Almost every company can improve its efficiency through modern technologies to drive increased insight through big data. 

“Companies used to struggle to gain the required insight from data that helped them make better strategic decisions,” he said. “With the availability of on demand computing and storage and the application of artificial intelligence to process vast volumes of data quickly, all businesses are now looking for insight that can help shape company direction.”...

He added, “The argument for IP Officers to be an integral part of the entire business planning and development process has never been stronger. Armed with insight, driven from internal and external data, analysed effectively, IP professionals can extend their reach beyond the IP department and more fully shape boardroom strategy.”"

‘We’re lucky someone wasn’t killed’: A look at the patent office’s Christmas outage; Fed Scoop, 7/13/16

Whitney Blair Wyckoff, Fed Scoop; ‘We’re lucky someone wasn’t killed’: A look at the patent office’s Christmas outage:

"The U.S. Patent and Trademark Office’s massive data center outage last Christmas was more than just an inconvenience, said the agency’s chief tech exec — it could have been deadly.

“Metal vaporized, doors blown off hinges ... we’re lucky someone wasn’t killed,”John Owens, the chief information officer of the Patent and Trademark Office, said at a Patent Public Advisory Committee meeting in a harrowing account that sounds more like the start of a horror flick than a quarterly update from a CIO’s office.

The result was that many key patent and trademark systems — like those that allow people to file and search for applications — were unavailable for nearly a week. The agency’s IT staff and vendors came in over the Christmas holiday to make fixes and restore service...

...[Tony Cole, vice president and global government CTO at FireEye] said the biggest lesson he hopes the government learns is that it needs to upgrade its IT infrastructure. He touted U.S. CIO Tony Scott's push to create a $3.1 billion IT Modernization Fund, a proposal that he has been trying to sell to Congress. And he also recommended that the government make a stronger push into the cloud."

Juno probe enters Jupiter's orbit after 'amazing' Nasa mission – as it happened; Guardian, 7/5/16

Michael Slezak, Guardian; Juno probe enters Jupiter's orbit after 'amazing' Nasa mission – as it happened:

"Well, what a day. What an achievement.

After a five year journey from Earth, Juno the solar-powered spacecraft squeezed through a narrow band, skimming Jupiter’s surface, avoiding the worst of both its radiation belt and its dangerous dust rings.

It fired its main engine, slowing its velocity, and allowing it to get captured into Jupiter’s hefty orbit.

After it was complete, jubilant scientists fronted a press conference, and tore up a “contingency communication strategy” they said they prepared in case things went wrong.

“To know we can go to bed tonight not worrying about what is going to happen tomorrow, is just amazing,” said Diane Brown, a project manager from NASA’s Jet Propulsion Laboratory.

Scott Bolton, principle investigator of the Juno mission told his colleagues: “You’re the best team ever! We just did the hardest thing Nasa has ever done.”"

McDonald's Wants to Trademark a 'Simple' New Slogan; Fortune, 3/25/16

Phil Wahba, Fortune; McDonald's Wants to Trademark a 'Simple' New Slogan:

"The hamburger chain, whose U.S. sales are recovering after years of declines, has filed to register a trademark for the slogan “The Simpler the Better,” a phrase that would echo its recent efforts to streamline its menu to speed up service—long a problem for the company—and tame its bureaucracy.

McDonald’s submitted the application to the U.S. Trademark and Patent Office earlier this month.

The filing doesn’t mean the burger chain will actually use the slogan. A company spokesperson told BurgerBusiness.com, which first reported on this filing, “We routinely file intent-to-use trademark applications as part of our regular course of business. We can’t share details at this time as to how this trademark may or may not be used.” (McDonald’s has trademarked terms such as “McBrunch” without ever using them.)"

Copyright Office seeks comment on IT modernization plan; FedScoop, 3/18/16

Whitney Blair Wyckoff, FedScoop; Copyright Office seeks comment on IT modernization plan:

"The Copyright Office is seeking comment on a comprehensive technology plan to make its IT “lean, nimble, results-driven, and future-focused.”...

Comments on the plan are due March 31."

[Job Position] Open Data and Knowledge Manager; Carnegie Library of Pittsburgh

[Job Position] Carnegie Library of Pittsburgh; Open Data and Knowledge Manager:

"POSITION TITLE: Open Data and Knowledge Manager

LOCATION: CLP- Main

POSTING DATE: October 30, 2015

REQUISITION NUMBER: 151123

Job Summary: Carnegie Library of Pittsburgh has a strong interest in using data to achieve our strategic goals and mission. The candidate is responsible for helping CLP staff treat information as an organizational asset, bootstrapping a unified data repository and working to ensure consistent, reliable, and easily accessible sources of library data. The candidate will help make strategic decisions in how the library creates, structures, manages, shares, and uses information, assisting CLP staff to incorporate data literacy into public service. The candidate will develop and update a series of organizational metrics to track progress. The candidate will also collaborate with external stakeholders to use information to improve the communities we serve, and develop open data sets to aid in regional civic data projects."