Greta Cross , USA TODAY; Buc-ee's sues yet another convenience store over logo similarities
"Buc-ee's filed a lawsuit against Coles IP Holdings, LLC, which owns the Ohio convenience store and gas station chain Mickey Mart, in the United States District Court for the Northern District of Ohio on Feb. 18. Buc-ee's is suing for trademark infringement and unfair competition. Buc-ee's is also trying to cancel Coles IP Holdings' trademark registrations, a process that began in August 2025, according to court documents.
With about 42 Ohio locations, according to its website, Mickey Mart features a smiling cartoon moose within a red hexagon as its logo. Buc-ee's argues, in court documents, that the animalistic logo is too similar to its own – a toothy beaver wearing a red ballcap inside a bright yellow circle. Both animals are facing right and display wide eyes and a smile, Buc-ee's says in court documents...
Historically, Buc-ee's has been eager to jump on convenience stores that feature a gleeful animal mascot, claiming the similarities may cause confusion for consumers who may think Buc-ee's is associated with the smaller, often local or regional chains. Here's a look at some of the businesses Buc-ee's has sued over the years:..."
