Showing posts with label Covid-19-related trademark applications. Show all posts
Showing posts with label Covid-19-related trademark applications. Show all posts

Tuesday, April 7, 2020

Social distancing beer, CBD oil, and crop tops? Coronavirus-related applications pouring into U.S. trademark office.; The Philadelphia Inquirer, April 6, 2020

William Bender, The Philadelphia Inquirer; Social distancing beer, CBD oil, and crop tops? Coronavirus-related applications pouring into U.S. trademark office.

"Josh Gerben, a Washington trademark lawyer and founder of Gerben Law Firm, said he’d counted more than 120 coronavirus-related applications as of last week. More are coming in. Each application costs $275.

“I wasn’t that impressed with everybody’s, to be honest,” Gerben said. “There could be some more creativity out there.”...

Gerben said trademark applications are usually rejected once a word or phrase has become ubiquitous. On the other hand, an application such as Shelter in Paradise — a resort-hotel concept riffing on shelter-in-place directives — might have a better chance."