Showing posts with label Josh Gerben. Show all posts
Showing posts with label Josh Gerben. Show all posts

Tuesday, April 7, 2020

Social distancing beer, CBD oil, and crop tops? Coronavirus-related applications pouring into U.S. trademark office.; The Philadelphia Inquirer, April 6, 2020

William Bender, The Philadelphia Inquirer; Social distancing beer, CBD oil, and crop tops? Coronavirus-related applications pouring into U.S. trademark office.

"Josh Gerben, a Washington trademark lawyer and founder of Gerben Law Firm, said he’d counted more than 120 coronavirus-related applications as of last week. More are coming in. Each application costs $275.

“I wasn’t that impressed with everybody’s, to be honest,” Gerben said. “There could be some more creativity out there.”...

Gerben said trademark applications are usually rejected once a word or phrase has become ubiquitous. On the other hand, an application such as Shelter in Paradise — a resort-hotel concept riffing on shelter-in-place directives — might have a better chance."