David Gonzalez, New York Times; In the Bronx, a Collision of Cars, Celebrity and Copyright:
"To get that Bronx flavor that so inspired Ms. Lopez “to be tougher…to stay sharper…to think faster,” the spot’s producer stitched in a series of details intended to evoke the South Bronx — a break dancer, a guy drumming on a pail and a stunningly colored graffiti mural, the words “I ❤ the Bronx” clearly visible as the camera pans past the wall. But Fiat and its ad agency, Doner, may have missed one neighborhood detail that could lead to legal action: the copyright symbol on the lower right corner of the mural."
Showing posts with label Fiat uses copyrighted Bronx graffiti mural in ad without permission or payment. Show all posts
Showing posts with label Fiat uses copyrighted Bronx graffiti mural in ad without permission or payment. Show all posts
Sunday, December 18, 2011
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