In the Bronx, a Collision of Cars, Celebrity and Copyright; New York Times, 11/28/11

David Gonzalez, New York Times; In the Bronx, a Collision of Cars, Celebrity and Copyright:

"To get that Bronx flavor that so inspired Ms. Lopez “to be tougher…to stay sharper…to think faster,” the spot’s producer stitched in a series of details intended to evoke the South Bronx — a break dancer, a guy drumming on a pail and a stunningly colored graffiti mural, the words “I ❤ the Bronx” clearly visible as the camera pans past the wall. But Fiat and its ad agency, Doner, may have missed one neighborhood detail that could lead to legal action: the copyright symbol on the lower right corner of the mural."