Bird & Bird LLP, Lexology; Intellectual property in a post-pandemic future part I - The world has become more IP-intensive
"The coronavirus pandemic surprised the world a couple of years ago and forced people to adapt to exceptional circumstances. At the start of this series of articles, the return to the “new normal” has already been canceled once due to the omicron variant, and the old saying about the certainty of change feels very concrete.
A great deal has also happened in the field of intellectual property assets during the pandemic. I will discuss these, perhaps to some degree surprising, changes in the following series of articles, the first part of which concerns IP protection activity and its effects during the coronavirus era. In the second part, I will proceed to address the IP cultures of businesses which are nowadays seen as an increasingly significant part of the IP strategies of corporations. The third and final section of the series is dedicated to IP issues regarding sustainable development. All the themes mentioned show that even in the field of IP rights, only change is permanent and succeeding in a changing IP field requires companies to adapt a considerably more active and conscious frame of mind."
