Showing posts with label
Lone Wolf changes name to The Wolf.
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Showing posts with label
Lone Wolf changes name to The Wolf.
Show all posts
Rob Davies, Guardian;
"Branding expert Graham Hales, chief marketing officer at the Chemistry Group, said BrewDog had made the right decision by backing down. “Lawyers have their jobs to do and any brand needs to protect its trademark,” he said. “That being said, the sense of David versus Goliath in a business context is something people will comment on."
