How the ‘Greatest Rock and Roll Band in the World’ Got Its Logo; The New York Times, April 13, 2020

Joobin Bekhrad, The New York Times; How the ‘Greatest Rock and Roll Band in the World’ Got Its Logo

"The logo has generated an enormous amount of money for the Stones. The British public relations veteran Alan Edwards, who handled the band’s publicity in the ’80s, said the Stones “must have grossed a good billion [pounds] in concerts, record and DVD sales, merchandising and exhibitions” and also used the logo “all over advertising.” Samuel O’Toole, an intellectual property lawyer at Briffa Legal in London, estimated the figure to be “hundreds of millions of pounds.”"