Print Is Dead? Not Here; The New York Times, September 2, 2018

Ted Geltner, The New York Times; Print Is Dead? Not Here

[Kip Currier: Timely New York Times article, given my Letter to the Editor that I emailed to The Pittsburgh Post-Gazette on September 1, 2018.]

"Practically every morning begins with a thud on the driveways of the roughly 50,000 homes here. The newspaper has arrived.

That newspaper, The Villages Daily Sun, which exhaustively covers this rapidly growing retirement community in Central Florida, is in the midst of a boom that few other papers can even imagine. According to the Alliance for Audited Media, the Sun’s weekday circulation of 55,700 is up 169 percent since 2003. Over the same time, weekday newspaper circulation across the United States has dropped 43 percent. (The Orlando Sentinel, the region’s largest newspaper, is down 53 percent.)...

Elsewhere around the country, the industry continues to cough and wheeze its way from print to digital, with layoffs and closings in its wake. Just this week, Pittsburgh became the largest city in the United States without a daily print paper when the Pittsburgh Post-Gazette announced it was cutting its print distribution to five days a week, ending a nearly 100-year history of seven-day-a-week publication."

Letter to the Editor: "Get the Facts on Readers", Emailed to The Pittsburgh Post-Gazette; Kip Currier, September 1, 2018

[Kip Currier: I'm copying below a Letter to the Editor--titled "Get the Facts on Readers"--that I emailed today (September 1, 2018) to The Pittsburgh Post-Gazette. For additional background, see this story.]

Get the Facts on Readers

Dear Editor,

The Post-Gazette is running a multi-platform ad campaign that weaponizes variations of the line “I will never go digital” to make fun of older readers, depicted as fuddy-duddy Luddites. In one particularly offensive TV spot, a digitally-savvy granddaughter openly mocks her grandmother who prefers print.

Research refutes the ageist “messages” in the P-G’s divisive marketing campaign. Many adult U.S. readers—of all ages—are hybrid readers who want the choice of information in both print and digital formats.

As evidence, take a look at some of the key findings from a Jan. 3-10, 2018 national survey of 2,002 U.S. adults, reported by the well-respected, non-partisan Pew Research Center:

Despite some growth in certain digital formats, it remains the case that relatively few Americans consume digital books (which include audiobooks and e-books) to the exclusion of print. Some 39% of Americans say they read only print books, while 29% read in these digital formats and also read print books.

And the coup de grace to the P-G’s graceless stereotyping:

Some demographic groups are more likely than others to be digital-only book readers, but in general this behavior is relatively rare across a wide range of demographics. For example, 10% of 18- to 29-year-olds only read books in digital formats, compared with 5% of those ages 50-64 and 4% of those 65 and older.

The P-G’s preening effort to digitally divide users borders on farce, given that P-G writers and staff repeatedly concede the deplorable state of the newspaper’s digital search and archival features.

The P-G’s tagline is “One of America’s Great Newspapers”. Unfortunately, for a variety of reasons, that tagline is not supported by facts. So, here’s a “message” for P-G ownership:

Hire some of the Pittsburgh region’s highly educated information professionals to help the P-G become a bona fide leader in print and digital content, search, and delivery. Give the Pittsburgh region a truly great newspaper that inclusively serves and respects all of its readers and residents.

James “Kip” Currier 

Mt. Lebanon

Post-Gazette Is Going Digital, At Least On Some Days, With An Ad Campaign That Is Raising Eyebrows; KDKA 2 CBS Pittsburgh, August 22, 2018

Jon Delano, KDKA 2 CBS Pittsburgh; Post-Gazette Is Going Digital, At Least On Some Days, With An Ad Campaign That Is Raising Eyebrows

"The PG has billboards up around town and television ads on-air, featuring those who say they will never go digital.

One TV advertisement: “PGe and PG NewsSlide, who the bleep needs them. Last time I went on line they tried to track my cookies. They’ll never get my cookie recipe.” 

Another TV advertisement: “Now they’re telling me PG is going digital. They can stick their digital. I’m not doing that.” 

“It’s a little insensitive to the readers who really are connected to print, who really depend on print,” said [Andrew] Conte [director of Point Park University’s Center for Media Innovation].

Not true, says [Allan] Block [chairman of Block Communications that owns the PG]."

Google to Re-Publish 244 Years of Newspaper Articles? - Editor & Publisher, 9/9/08

Google to Re-Publish 244 Years of Newspaper Articles?: "Google Inc. is trying to expand the newspaper section of its online library to include billions of articles published during the past 244 years...

Besides the [Quebec] Chronicle-Telegraph, other newspapers that have already agreed to allow Google to copy and host their archives include the Pittsburgh Post-Gazette and the St. Petersburg Times in Florida...

Google already has committed to spending tens of millions of dollars to make electronic copies of books and other material kept in dozens of libraries around the world. The book-copying program, launched in 2004, has triggered a lawsuit from group of authors and publishers that alleges it infringes on copyrights — a charge that Google is fighting."
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003847066