Brands, T-shirt makers line up to trademark coronavirus pandemic; USA Today, April 7, 2020

Nick Penzenstadler, USA Today; Brands, T-shirt makers line up to trademark coronavirus pandemic

"[Josh] Gerben [a Washington intellectual property attorney who’s been tracking daily filings] pointed out that trademark office examiners are perhaps the best equipped federal employees to keep working through the pandemic since most already telework. Trademarking is a lengthy process, he said, typically taking four months for an initial examination of an application and about eight months before a trademark is finalized.

Gerben pointed out that trademark office examiners are perhaps the best equipped federal employees to keep working through the pandemic since most already telework. Trademarking is a lengthy process, he said, typically taking four months for an initial examination of an application and about eight months before a trademark is finalized.

Examiners use simple tools such as Google to determine whether a phrase is unique. To receive the protections of exclusive national rights, a mark must be both distinct and already in commercial use by the filer. That means the dozen individuals applying for “I survived COVID-19” could be denied exclusive rights, especially if startups on Etsy or other do-it-yourself websites are selling items. 

Trademark holders will have to consider the business ethics of profiting from a pandemic that’s killed thousands."

‘Fraud is not a trade secret’: How a 27-year-old blew the whistle on Theranos; MarketWatch, 11/17/16

Barbara Kollmeyer, MarketWatch; ‘Fraud is not a trade secret’: How a 27-year-old blew the whistle on Theranos’ :

[Kip Currier: Ethics instructors of all stripes were served up a whopping good case study with the story of Tyler Schultz (grandson of former Secretary of State George Schultz) exposing the dazzlingly fraudulent actions of health tech powerhouse, Theranos, Inc. and its now-disgraced CEO Elizabeth Holmes. This is one that should and will be studied in MBA programs and ethics courses for years.]

"‘Fraud is not a trade secret. I refuse to allow bullying, intimidation and threat of legal action to take away my First Amendment right to speak out against wrongdoing.’"

[Movie Review] 'Social Network': Fact Or Fiction, A Tangled Web; NPR's Morning Edition, 9/30/10

[Movie Review] Bob Mondello, NPR's Morning Edition; 'Social Network': Fact Or Fiction, A Tangled Web:

"And The Social Network is terrific entertainment — an unlikely thriller that makes business ethics, class distinctions and intellectual-property arguments sexy, that zips through two hours quicker than you can say "relationship status," and that'll likely fascinate pretty much anyone not named Zuckerberg."

http://www.npr.org/templates/story/story.php?storyId=130157106