Showing posts with label earliest date of trademark's 1st use. Show all posts
Showing posts with label earliest date of trademark's 1st use. Show all posts

Saturday, April 22, 2017

Four Reasons EMC Was First To Use A Trademark And Still Lost Its Case; Forbes, April 19, 2017

Jess Collen, Forbes; 

Four Reasons EMC Was First To Use A Trademark And Still Lost Its Case


"Do you get superior rights to use a trademark when you are the first to file for registration with the United States Patent and Trademark Office?

Not necessarily. A lot of companies know this already. The earliest date of first use usually prevails, even over a federal trademark registration. Sometimes, the question of “who did what, and when?” is difficult to sort out. To earn trademark rights, you must use the mark in a way that creates a sufficient association between your trademark, and your product, in the minds of the purchasing public. Not all use is created equal."