Four Reasons EMC Was First To Use A Trademark And Still Lost Its Case; Forbes, April 19, 2017

Jess Collen, Forbes; 

Four Reasons EMC Was First To Use A Trademark And Still Lost Its Case

"Do you get superior rights to use a trademark when you are the first to file for registration with the United States Patent and Trademark Office?

Not necessarily. A lot of companies know this already. The earliest date of first use usually prevails, even over a federal trademark registration. Sometimes, the question of “who did what, and when?” is difficult to sort out. To earn trademark rights, you must use the mark in a way that creates a sufficient association between your trademark, and your product, in the minds of the purchasing public. Not all use is created equal."

3 companies apply to trademark 'fake news'; CNN Money, 2/10/17

Heather Long, CNN Money; 

3 companies apply to trademark 'fake news'

"Three U.S. companies are trying to trademark the term "fake news." One of the applications is from the animation team behind "The Simpsons." Another is from the group behind the popular game Cards Against Humanity.

These companies applied for a trademark to U.S. Patent and Trademark Office on January 12, the day after the press conference when then President-elect Donald Trump called CNN "fake news" (a claim CNN debunked)."

The Kylie Minogue vs Kylie Jenner trademark battle; BBC News, 2/7/17

BBC News; 

The Kylie Minogue vs Kylie Jenner trademark battle

"Jenner, who first shot to fame in the US reality TV show Keeping Up With the Kardashians, has been trying to trademark the name Kylie in the US.

But she has been blocked by the veteran Australian pop star Minogue, best known for hits such as I Should Be So Lucky and Can't Get You Out Of My Head."

Oakland Raiders File Trademark Applications For Las Vegas Raiders; Forbes, 8/25/16

Darren Heitner, Forbes; Oakland Raiders File Trademark Applications For Las Vegas Raiders:

"The Oakland Raiders have not officially made the move to Las Vegas, but a few trademark filings may serve as a sign for what is to come. On August 20, 2016, the Raiders filed trademark applications with the U.S. Patent and Trademark Office for the mark “Las Vegas Raiders.” All of the filings, which span a variety of goods and service classifications, were filed with an intent to use the mark in commerce in the future...

The Raiders filed for “Las Vegas Raiders” protection in multiple distinct classes. They cover education and entertainment services, clothing, mobile applications, football helmets, trading cards, jewelry and play figures."

Park City trademark battle: Mayor says ski resort won't put its promises in writing; Deseret News, 7/8/16

Ashley Stilson, Deseret News; Park City trademark battle: Mayor says ski resort won't put its promises in writing:

"Vail Resorts, which owns Park City Mountain Resort, filed an application in May to trademark the Park City brand, meaning the resort would own the rights to the phrase "Park City."

But government leaders don't like the idea of a business owning their city's namesake. Their latest frustration came this week when the mayor says the ski resort refused to put in writing what it's been promising Park City residents.

"As a community that has existed since the mining days, we’re a little uncomfortable with the notion that someone just starts to use our name and trademarks it," Park City Mayor Jack Thomas said."

Ohio State Trademarks Name of Ex-Football Coach Woody Hayes; Associated Press via New York Times, 4/22/16

Associated Press via New York Times; Ohio State Trademarks Name of Ex-Football Coach Woody Hayes:

"After trademarking the name of current Ohio State football coach Urban Meyer, the university has done the same with a predecessor, Woody Hayes.

The university filed for the trademark earlier this year from the U.S. Patent and Trademark Office, The Columbus Dispatch (http://bit.ly/1Sx5w8d ) reported.

The director of trademark and licensing services at Ohio State, Rick Van Brimmer, said the school has used the late coach's name or face on T-shirts, hats and bobblehead figures over the years."

McDonald's Wants to Trademark a 'Simple' New Slogan; Fortune, 3/25/16

Phil Wahba, Fortune; McDonald's Wants to Trademark a 'Simple' New Slogan:

"The hamburger chain, whose U.S. sales are recovering after years of declines, has filed to register a trademark for the slogan “The Simpler the Better,” a phrase that would echo its recent efforts to streamline its menu to speed up service—long a problem for the company—and tame its bureaucracy.

McDonald’s submitted the application to the U.S. Trademark and Patent Office earlier this month.

The filing doesn’t mean the burger chain will actually use the slogan. A company spokesperson told BurgerBusiness.com, which first reported on this filing, “We routinely file intent-to-use trademark applications as part of our regular course of business. We can’t share details at this time as to how this trademark may or may not be used.” (McDonald’s has trademarked terms such as “McBrunch” without ever using them.)"