Hayden Field , The Verge; OpenAI wasn’t expecting Sora’s copyright drama
"When OpenAI released its new AI-generated video app Sora last week, it launched with an opt-out policy for copyright holders — media companies would need to expressly indicate they didn’t want their AI-generated characters running rampant on the app. But after days of Nazi SpongeBob, criminal Pikachu, and Sora-philosophizing Rick and Morty, OpenAI CEO Sam Altman announced the company would reverse course and “let rightsholders decide how to proceed.”
In response to a question about why OpenAI changed its policy, Altman said that it came from speaking with stakeholders and suggested he hadn’t expected the outcry.
“I think the theory of what it was going to feel like to people, and then actually seeing the thing, people had different responses,” Altman said. “It felt more different to images than people expected.”