Sharyn Alfonsi, 60 Minutes; The Rum War
"Who makes the real Havana Club rum? And who owns the rights to sell the liquor under that famous brand name?"
Showing posts with label recipe. Show all posts
Showing posts with label recipe. Show all posts
Sunday, January 1, 2017
Tuesday, September 9, 2008
"Finger Lickin' Good" Trade Secret's Security Revamped - Yahoo News, 9/9/08
Trade secret is one of the four categories of Intellectual Property (the other three are Patent, Trademark, and Copyright). This KFC story provides an excellent example of a trade secret, underscoring the lengths to which corporations will go to avoid disclosure of a secret, in order to ensure continuing legal protection and competitive advantage.
KFC shoring up security for secret recipe: "Colonel Harland Sanders' handwritten recipe of 11 herbs and spices was to be removed Tuesday from safekeeping at KFC's corporate offices for the first time in decades. The temporary relocation is allowing KFC to revamp security around a yellowing sheet of paper that contains one of the country's most famous corporate secrets...
I don't want to be the president who loses the recipe," KFC President Roger Eaton said. "Imagine how terrifying that would be...
The biggest prize, though, is a single sheet of notebook paper, yellowed by age, that lays out the entire formula — including exact amounts for each ingredient — written in pencil and signed by Sanders."
http://news.yahoo.com/s/ap/20080909/ap_on_bi_ge/kfc_secret
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