Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts

Wednesday, September 17, 2008

Hari Puttar and the case of the film that sounded too familiar - Scotland on Sunday, 9/14/08

Hari Puttar and the case of the film that sounded too familiar:
"The release of Hari Puttar, a children's Bollywood film, has been postponed after Warner Bros complained its name was too similar to Harry Potter.
The Hollywood company filed a lawsuit against Bollywood film-makers Mirchi Movies because the name of the film was "confusing" and could infringe their copyright...
The lawsuit is the latest in a string of legal battles to protect the intellectual property rights of Scottish author JK Rowling's hugely successful creation."
http://scotlandonsunday.scotsman.com/entertainment/Hari-Puttar-and-the-case.4489918.jp

Tuesday, September 9, 2008

"Finger Lickin' Good" Trade Secret's Security Revamped - Yahoo News, 9/9/08


Trade secret is one of the four categories of Intellectual Property (the other three are Patent, Trademark, and Copyright). This KFC story provides an excellent example of a trade secret, underscoring the lengths to which corporations will go to avoid disclosure of a secret, in order to ensure continuing legal protection and competitive advantage.

KFC shoring up security for secret recipe: "Colonel Harland Sanders' handwritten recipe of 11 herbs and spices was to be removed Tuesday from safekeeping at KFC's corporate offices for the first time in decades. The temporary relocation is allowing KFC to revamp security around a yellowing sheet of paper that contains one of the country's most famous corporate secrets...

I don't want to be the president who loses the recipe," KFC President Roger Eaton said. "Imagine how terrifying that would be...

The biggest prize, though, is a single sheet of notebook paper, yellowed by age, that lays out the entire formula — including exact amounts for each ingredientwritten in pencil and signed by Sanders."
http://news.yahoo.com/s/ap/20080909/ap_on_bi_ge/kfc_secret