Ashley Miller, KTVB.com; Under Armour trademark dispute hits family start-up company with Boise ties
"“Trademark dilution” is the legal standard that gives companies like
Under Armour the right to sue businesses that have similar names as
them, even if their products offered do not overlap. Trademark dilution
argues that a famous trademark or brand can lose its “uniqueness” or be
watered down if another brand has a similar name."
Showing posts with label whether reasonable consumer would likely be confused. Show all posts
Showing posts with label whether reasonable consumer would likely be confused. Show all posts
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